Project:
Branding & Packaging
Design.
Results:
Our initial briefing with
ProDec brought to light a highly fragmented and complex product range,
consisting of over 25 different pack shapes and sizes. Truth rationalised the
product range to ensure complete relevance to the trade market and subsequently
created a stronger brand in the trade sector. We achieved this through
hierarchy of information on pack and a re-brand to ProDec; ensuring trade
appeal, immediacy and on-shelf standout.
Logo
Packaging
Packaging
Packaging
Packaging
Packaging