Project:
In-Store Lower Level Point of Sale & Iconography.
Result:
Pets at Home needed to generate way-finding information to ensure the customer journey was supported at each touch-point. Truth designed a systematic and rationalised way-finding system to support the consumer buying cycle. The end result is simplified but highly effective category signage, whilst ensuring a consistent brand experience, plus positive feedback from staff in-store.
Aquatics Icon
Aquatics Icon
Cats Icon
Iconography
Information Points
PoS Template