Project:
Love Thursday Brand Identity, Merchandise, Copywriting, Online advertising, plus the weekly management, design, build and distribution of email activity.
Result:
We developed a brand Campaign to enable Durex's ownership of Thursdays, creating brand awareness and an impressive database growth of 12% in the first quarter of activity. The client's objective to grow the online database (ensuring measurable ROI) has been supported through electronic direct marketing, ensuring timely executions of: topical or interesting information, product-led offers or brand affiliation-led promotions.
