Project:
Revolution Food re-positioning, including strategy, concept, copywriting, design for branding, PoS and AW Menus.
Results:
Simplified tactical activity with a focus on building the brand equity in food offer. Food re-launch saw initial uplift of 35% and our 50% discount offer for Mega Monday has generated 60-70% additional sales.
Food Menu Branding
Menu Cover
Revolutionary Menus
By focussing on the theme of Revolutionaries we created a set of menu covers that featured people who where outstanding in the field who we would love to dine with.
Menu Detail
Point of Sale example