Project:
Based on market insight and research, Truth created the brand Fat Hog and then designed it's identity. The new brand was then developed across packaging, internal comms, advertising, tactical sales support, viral marketing, point of sale and promotional activity.
Result:
The end-result is an increased market share and brand awareness resulting in initial manufacturing delays from high sales levels. Fat Hog has become the largest and most successful trade brand for SigmaKalon.
Logo
Advertising
Motion Graphics
Motion Graphics
Motion Graphics
Motion Graphics