Project:
Creation and delivery of a nationwide experiential campaign to relaunch the Durex Play brand for global consumer goods company, Reckitt Benckiser - having recently acquired SSL International, manufacturer of Durex products.
Result:
The Good Vibrations Tour was the largest ever consumer relaunch with the sexual wellbeing category. Our creative concept consisted of a branded VW camper van complete with our very own hippy Love Guru, confession booth and giant spice dice game visiting four of the UK's major cities, in order to showcase the products, highlight the accessibility of the brand and promote having great sex. The success of the campaign was determined against the measurement of rigorous KPIs; these were all exceeded and in some cases were more than doubled.
287,500 people were exposed directly to the tour across the four city locations.
It generated over 2000 Facebook 'likes'.
We sampled over 18000 people within the target audience range.
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