Project:
Deliver the brand interpretation against the business vision of 'Mum's Best Source for everyday parenting advice'. This included a review of the current branding system, and all brand touch points.
Result:
Truth designed and developed the brand strategy for Bounty's new identity and also their valuable guides )which all pregnant women in the UK have access to). With a number of stakeholders to manage, we needed to create a brand and experience that would wholly support mum to ensure that healthcare professionals, clients and media buyers would recognise Bounty's strength in this sector. Our simplified solution provides a consistent and memorable end-user experience to facilitate the business vision.
Identity
Brand Marks
Brand Guidelines
Brand Guidelines