Category Archives: General

Being Socially Responsible

The world of PR can take a beating sometimes. I say that like I have a chip on my shoulder and perhaps I do. But nevertheless I never tire of clearing the mist for those that mistakenly assume that PR … Continue reading →

Posted on 10/04/2012 in General | Tagged , | Leave a comment

Is the food chain of the creative industry shifting?

As many agencies struggle to keep their heads above water I ask the question has the food chain shifted? The design industry has always evolved with the advance of technology and also trends in consumer taste, and the manner in … Continue reading →

Posted on 27/03/2012 in General | Leave a comment

Brand Religion?

Thou shalt worship false idols!

Brand as a Religion. Many modern brands have become mini-religions or achieved cult status. Social media has allowed brands to offer themselves up to be worshipped. Brands have followers, fan pages and every retweet effectively makes you a preacher for … Continue reading →

Posted on 14/03/2012 in General | Tagged , , , , , , , , , , , , , , , , | Leave a comment

PRESS RELEASE
Truth Lands Global Mum Brief

Manchester-based Truth: the design, creative and PR agency, has extended its client portfolio in the mum-market, as it celebrates another win in the baby sector with global media parenting business, Treehouse Group (TGL). The brand creation brief comes on the … Continue reading →

Posted on 06/03/2012 in General, Projects | Tagged , , , , , , , , , , , , , , , , , , , , | Comments Off

Free pitching.
Incredible opportunity or something to be avoided?

To pitch or not? Free pitching is now commonplace in the industry and it’s often assumed that agency folk will clamber at the opportunity to show their skills in a competitive pitch. But the truth is that this is rarely … Continue reading →

Posted on 06/03/2012 in General | Tagged , , , , , , , , , , , , , , | Comments Off

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